As a college and financial planner, one of the most common questions I hear from families is, “What exactly is a merit scholarship — and how do we get one?”
Let’s clear up the confusion.
Merit scholarships are scholarships given by colleges to attract strong students, and are not necessarily based on financial need.
Unlike need-based aid, which depends on your family’s income and assets, merit scholarships award qualities such as academic achievement, leadership, artistic talent, or community involvement.
What Merit Scholarships Really Are
Think of merit scholarships as a college’s way of saying, “We want you on our campus.”
They’re funded directly by the school, and they can significantly reduce the “sticker price” of attendance. These scholarships might cover a few thousand dollars per year or — in some cases — a lot more.
What many families don’t realize is that merit awards are also a strategic enrollment tool.
Colleges use them to attract students who raise the school’s academic profile or fill certain institutional goals. That means strong grades, test scores, or special skills can translate directly into financial savings.
How Merit Scholarships Differ from Need-Based Aid
- Merit Scholarships: Based on student achievements and potential.
- Need-Based Aid: Based on family financial situation, as shown on the FAFSA and sometimes the CSS Profile.
- A student from a high-income family can still qualify for merit scholarships, even if they don’t qualify for need-based assistance.
Which Schools Do Not Offer Merit Scholarships
Many of the elite and highly selective colleges do not offer merit scholarships at all, focusing solely on need-based financial aid. Examples include:
- Harvard
- Princeton
- Amherst
- Brown
- Bates College
- Bowdoin College
These schools often state explicitly that all financial aid is need-based, and merit scholarships are not available.
Although many of these schools fill 100% of need based on the financial aid applications (FAFSA and CSS Profile).
Where to Find Merit Scholarships
If a school does not offer merit aid, it may not explicitly say so. However, language such as “all aid is need-based” is a sign that merit scholarships are not part of the financial aid package.
Careful investigation of a school’s website should reveal if merit scholarships are available.
Most merit scholarships come directly from colleges themselves, not from outside organizations.
Many private universities often have more generous merit programs than elite Ivy-type schools (which focus mostly on need-based aid).
Many public universities also offer strong merit packages to attract out-of-state students.
Families can use tools like the Net Price Calculator (NPC) on a college’s website to estimate whether a student might qualify for a merit scholarship based on GPA and test scores.
There simply is not a lot of transparency from schools about whether merit scholarships are offered, how much is offered, and how they are awarded.
Also, there is no single resource to help families find merit scholarships.
While comprehensive data that includes all U.S. colleges is hard to come by, based on available information we can say:
- A significant minority of colleges (especially elite private institutions) do not offer merit scholarships.
- Estimates suggest that roughly 15–20% of accredited colleges and universities do not offer any form of merit-based scholarships, though this varies by year and data source.
Using school-specific NPCs is a good starting point. Here are a few additional resources to help determine which colleges offer merit scholarships:
- BigFuture by the College Board- Offers a Scholarship search, including merit scholarships that you can search based on the criteria you select.
- The Princeton Review will tell you if a college offers “non-need-based scholarship or grant aid” is available if you click on “financial aid” for a specific school.
- Collegedata.com Search for a specific college from the “College Search” tab at the top of the page. When the school appears in results, click on the school name to see all information. You will see a lot of data on this page. If you click on the “Financials” tab in the school profile, you can scroll down to see the percentage of students who receive merit scholarships labeled “Merit-Based Gift”.
Planning Tips for Families
- Build a smart college list. Include schools where your student’s academic profile places them in the top 25% of applicants — that’s where merit money is most likely.
- Keep grades strong through senior year. Some awards are renewable only if a certain GPA is maintained.
- Submit applications early. Some merit scholarships are automatic, while others require separate applications or early deadlines.
- Ask directly. Admissions or financial aid offices can clarify whether merit awards are stackable with need-based aid or limited to tuition.
- Complete the FAFSA. Especially in year one, as some colleges require it for the student to be considered for merit scholarships even though they are not based on financial need.
The Big Picture
Merit scholarships are not just “bonuses” — they’re part of a smart financial strategy for college.
For many families, it is possible to bring down the $70,000 cost of a private college closer to the $30,000 cost of a state school.
As a financial planner, I encourage families to think of merit aid as both an academic goal and a financial opportunity.
By understanding how colleges use merit awards — and positioning students strategically — families can turn achievement into affordability.
In short: merit scholarships reward effort, strategy, and fit. The earlier you start planning, the better your student’s chances of earning one — and the more manageable college costs can become.
-DC








