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May 2025

Reading Room: Common Sense Investing

A cornerstone to successful investing is the application of common sense.

The founder of The Vanguard Group, John C. Bogle, believed this. The term ”common sense” appeared frequently in his writings, across twelve books and numerous essays, commentaries, and speeches.

A few of the tenants of common sense investing that Bogle espoused:

  1. Time is Your Ally: compound interest works best when paired with a long-term perspective; investors should avoid short-term noise and focus on long-term growth
  2. Diversification is Key: by owning a wide swath of the market, investors reduce the risk of being overly exposed to individual securities or sectors
  3. Don’t Try to Outguess the Markets: avoid speculative strategies and favor predicable, rules-based investing
  4. Cost Matters: try to keep costs associated with investing as low as possible
  5. Focus on What You Can Control: investors can’t control the market, but they can control how they react to market events, how they allocate their portfolio, and how long they stay invested

For those interested in diving deeper into Bogle’s work, The John C Bogle Reader is a good launching point. It combines three of Bogle’s most important books: Common Sense on Mutual FundsDon’t Count on It! and The Little Book of Common Sense Investing.

I recognize that digesting 1,874 pages of financial subject matter presents a lot of nourishment, and may be a meal enjoyed by some, but not all.

It may suffice readers to know that Bogle’s common sense approach, to which we adhere, continues to ring true: keep costs as low as possible, diversify, and stay invested.

Beyond his financial and business prowess and advocacy for the Main Street investor, Bogle was a thoughtful and empathic human being.

If you enjoy one-to-one interviews and would like to hear Bogle in his own voicecheck out this link.

Friend of the firm David Freudberg, who has a long and successful history of producing content for public radio, had the opportunity to meet with Bogle twice. The link above was from his 2014 interview at the Vanguard offices outside of Philadelphia in 2014.

For more of David’s work, which I highly recommend, check out Humanmedia.org and David’s weekly podcast Humankind.

-RK

A Message for the Class of 2025

The following article from our colleague and college financial advisor Donna Cournoyer is addressed to graduating high school seniors.

Your upcoming graduation from high school is a big deal- a REALLY big deal. Congratulations!

Now is the time when one chapter closes as you prepare for another. While it’s quite exhilarating, it can be a bit overwhelming, too. Don’t worry – you are not alone. Your future college classmates are also preparing for the transition this coming fall.

Here’s how you can get ready for college, with a few helpful tips from students who’ve been where you are:

Embrace Your Independence

College is a big step toward becoming your own person. You’ll be managing your own time, choices, and responsibilities – everything from planning your meals, your schedules, and of course your classes.

“Learning to do laundry before I moved in saved me from a lot of headaches—and colorful T-shirts,” says Emma, a sophomore at the University of Vermont. “College felt less overwhelming once I stopped waiting for someone to tell me what to do and started figuring things out for myself.”

Start with something practical this summer, like creating a budget, and managing any money you make by working a part-time job. Save what you can for spending money this fall.

Keep Your Study Habits Sharp

In college, it is likely that your classes will be moving faster and be more in-depth than high school. It is helpful to find what study methods help you most, such as group sessions, flash cards, or digital tools.

“In college, no one checks if you’ve done the reading. You’re expected to show up ready to talk about it,” says Jordan, a first-year student at a liberal arts college. “Learning how to study smarter—not longer—was a game changer.”

Start Making Connections

Start now. Don’t wait for move-in day to meet people. This helps take some of the fear of the unknown out of the equation, if you make a few new friends before you meet in fall.

Join the social media groups your school has set up for incoming freshmen. Message your roommate, attend the virtual meetings to meet some of your classmates.

“A girl I met on the college Discord server ended up being one of my best friends. We bonded over our love for Taylor Swift before classes even started,” says Aisha, a freshman at a state university.

Get Practical

From having health insurance cards to dorm shopping, there are a lot of logistics to tackle before move-in day. Make a list (or more), and don’t be afraid to ask older students what they wish they had packed- or left at home!

“I brought too many clothes and not enough extension cords,” laughs Max, a junior.

Also, know how to access your student portal and make sure your paperwork, such as immunization records, financial aid, and payment plans are squared away.

It helps to see some familiar faces when you step on campus.

Prioritize Your Well-Being

College life can be amazing, but also stressful. Make your mental health a priority. Get familiar with campus resources like counseling centers, academic support centers, student activities centers. Even wellness apps can help.

“I didn’t expect to feel homesick, but I did,” shares Leah, a second-year student. “Talking to someone—even a campus peer counselor—helped a lot.”

Remember, you are growing, you don’t need to have everything figured out! That is what college is for.

Final Thoughts

Summer this year is more than a break: it is really a launching pad. Take time to rest, plan, and dream. You are heading into one of the most impactful periods of your life. Full of life-changing experiences, discoveries and connections that will last your lifetime.

You, the Class of 2025, have already made it through a lot! Now is your time. Go out, learn, connect and experience the world around you.

“College will help you realize who YOU are. Your life will begin to take shape, and the meaning of your life will start to emerge.” -Donna

-DC

Hold ’em, Don’t Fold ’em

Kenny Rogers revealed his ideas about what to do at the poker table when he sang; “you got to know when hold ‘em, know when to fold ‘em, know when to walk away, and know when to run.”

Roger’s wisdom may ring true for gamblers, but it is much less useful for investors. John C. Bogle’s ideas and approach to investing are more apt to yield positive long-term results.

One of the four “investment giants” of the twentieth century (according to Fortune Magazine), Bogle was a founder of The Vanguard Group and was known for doing well by Main Street.

He had a strong conviction that focusing on the long term was the best approach for individual investors.

Bogle appreciated the classics, and was fond paraphrasing Shakespeare’s MacBeth, asserting: “the daily machinations of the stock market are like a tale told by an idiot, full of sound and fury, signifying nothing.”

He went on to say: “Don’t let all the noise drown out your common sense and your wisdom. Just try not to pay that much attention, because it will have no effect whatsoever, categorically, on your lifetime investment returns.”

During periods such as April, when the ebbs and flows of the financial markets are extreme, it’s important to remember Bogle’s words of wisdom.

In theory, it’s easy to get on board with what Bogle is saying.

In practice, however, it is difficult to “not to pay that much attention” when stock prices are gyrating and when you are witnessing daily declines in your portfolio’s value.

Since April’s mini-panic has subsided, investors may have an easier time considering the following, which support the “hold, don’t fold” principle:

  1. Large stock market declines are typically closely followed by large stock market rallies.
  2. Selling during today’s downswing can be detrimental, because it increases the chances that you’ll miss the benefits of tomorrow’s upswing
  3. Bear markets are infrequent (but not rare) and are typically unpredictable. Preparing for a rough ride in the near-term, while anticipating a smooth ride over the long-term, is a prudent approach.

Below are charts, with additional commentary, that illustrate these points.

Worst Days and Best Days Tend to Cluster Together

This chart shows the worst 50 days and the best 50 days in the stock market from 1997 through 2024, courtesy of Goldman Sachs Asset Management.

Source: Goldman Sachs Asset Management

GSAM says the time between the worst day in a drawdown and the best day of the subsequent recovery is often as little as 2-8 days.

If this chart were to be extended into 2025, early April would have featured prominently, when large company US stocks fell by nearly 5% on 4/3 and 6% on 4/4 – then shot up by 9% on 4/9.

If you’re tempted to sell stocks after a big market decline, keep this chart in mind. If you sell on the downswing, you’re likely to miss the upswing.

The 10 Best Days of Each Year Make All the Difference

Here’s another lens on the good days / bad days concept: since 1990, missing just the ten best trading days each year would have turned the S&P 500’s average positive return of +15.1% into an annual loss of -18.0%, on average.

Source: Goldman Sachs Asset Management

The chart above extends back to 2000, and shows actual annual returns in dark blue, paired with what annual returns would have been if investors missed the ten best trading days of the year.

The lesson: hold through the downs and the ups. Selling when the market is down means you run the risk of missing recoveries, which can be detrimental to your long-term wealth.

As hard as it may be psychologically to persevere when the outlook is gloomy and stock prices are falling, it most often is the right thing to do.

Markets Reward Long-Term Investors

The next two images show that being in the markets for the long haul is the best way to handle volatility, which is a feature of the stock market.

This table, courtesy of Capital Group, maps out the nine largest market declines during the past two decades, and puts what just occurred in April, labeled “Trump Tariff Tremor” into context.

Source: Capital Group

The events in purple font are corrections, where the stock market (S&P 500 Index of large company US stocks) has declined by between 10% to 20%.

Most of the time in instances where the market corrects, the decline is quick and sharp, and stocks recover quickly.

The “Trump Tariff Tremor” in black font a significant event, and the market activity was in line with other corrections. While stocks haven’t fully recovered to their most recent peak, the upswing from the April 8 “bottom” has been 14% as of May 2.

The events in green font are more severe bear markets, where the stock market has declined by more than 20%.

Recovery typically takes some time after the bottom of a bear market is reached. But in both types of down markets – Corrections and Bear Markets – long-term investors are rewarded for staying the course.

The last chart, also courtesy of Capital Group, is a complement to the previous table and shows the path of the S&P 500 Index of large-company US stocks for the past 20 years.

Source: Capital Group

The shaded areas map out the bear markets in green and the corrections in purple.

Through it all, the US stock market return has averaged about 9.25% per year. A $1,000 investment on January 2004, would have appreciated to approximately $5,888 over the twenty-year period.

Hopefully, this data can help you recognize the trees (short-term), enable you to see the forest (long-term), and support your resolve to stay committed to your investment strategy and your financial plan.

-RK

April 2025 Market Recap: Trade Policy U-Turn

For drivers, a car U-turning on busy roadway is universally viewed as negative. For investors, the recent policy U-turn by the Trump administration on its busy tariff agenda was universally viewed as positive.

As the tariff announcements came fast and furious in early April, the financial markets took another leg down.

During four trading days early in the month (April 3rd – 8th) US large company stocks dropped by 12%.

This downdraft, on top declines registered in the first quarter, brought the cumulative drop in stocks close to a bear market – down 19% from the most recent high on February 19.

Then, President Trump said he’d pause tariffs on dozens of countries for 90 days after coming under intense pressure from business leaders and investors to reverse course.

On April 9, the stock market delivered a 1-day rally of 9% following that announcement.

As of the end of April, here’s how the situation stood with regard to tariffs:

  • A 90-day pause on so-called “reciprocal” tariffs (apart from a 10% universal tariff)
  • Further tariff exceptions for computers, smartphones and electrical equipment
  • Some short-term exclusions from the 25% tariffs on imported vehicles and auto parts under consideration
  • Conversely, the Administration has ratchetted up tariffs on China to 145%
  • New levies on imported pharmaceuticals, lumber and semiconductors are expected in coming months

Beijing’s countermove was to raise tariffs on all US goods imported into China to 125%.

Financial market participants are now interpreting the situation as less of a global trade war, and more of a tariff showdown between the US and China.

This “less bad” news was enough to allow the stock market to turn back up during the second half of April.

When all was said and done (or, perhaps more aptly put, after all that was said), here’s how things shook out in the financial markets for the full month of April:

Note: Foreign Stocks = MSCI EAFE Index; Tech Stocks = Russel 1000 Technology Index; Bonds = Bloomberg US Aggregate Bond Index; US Large Co = S&P 500 Index; US Small Co = Russell 2000 Index

Year-to-date through April 30, here are returns for the above asset classes:

  •  Foreign stocks, +12%
  • Tech stocks, -10.4%
  • Bonds, +3.2%
  • US Large Co, -5.1%
  • US Small Co, -11.6%

Positive momentum pushed the stock market up further during the first two days in May.

By the close of trading on Friday, May 2, the S&P 500 index of large company US stocks had rallied for nine straight trading sessions and had reclaimed all losses registered in April.

The quick recovery from April’s intense bout of crisis-like volatility indicates that investors seem believe the American economy isn’t about to slide into recession, and that it will take a much bigger shock to push stocks into a bear market.

-RK